Hit Bottling Company Montreal update

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bottlebugs

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A friend and fellow bottle collector of mine sent me a set of pics about
Hit yesterday. I was jealous but impressed. It seems that Hit was not
a cola beverage although it seemed to be competing with Kik and Pepsi
head on. It would, if you can get meaning out of its slogan, appear to
be a caffeinated orange beverage akin to Mountain Dew. It does make
sense. Why else would an orange soda manufacturer make a competing
orange beverage? Perhaps bootlegging in the 1930s was the answer.

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The invention of Mountain Dew was to be a novel take on drinks
like Orange Cola, a highly caffeinated beverage from the early days of
Coke. It was destined to become a great mixer, cutting the harshness of
homemade whisky aka moonshine. ... or high proof grain alcohol ?
The Seagrams of Montreal empire was known to be bootlegging 100
proof grain alcohol south of the border during Prohibition.

Shaken, not stirred!

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bottlebugs

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Another update explains the sudden end of Hit soda in Canada.
I was not able to find out the exact date, but for as long as I
can remember, any light coloured soda was prohibited from the
addition of caffeine in Canada. The rules were changed in 2007
allowing drinks like Mountain Dew to contain a limited amount of
kick in the form of caffeine. I'll bet "HIT" got caught breaking
Canadian laws back in 1940. (Or the laws were implemented then)
 
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