bottlebugs
Well-Known Member
Coming from a 20 year sales experience, I learned one thing; streamlining makes business sense.
I watched our logo change over the years, and even experienced a retro feel in its latest incarnation.
Products of all types have jumped on the same bandwagon. Here's a few I see every day.
remember the old format?
A picture is worth a million marketing ideas...keep the iconic bottle and logo, add the new owner's name, tell 'em a little history with a silhouette added to the logo. Tada! Marketing madness. I am now retired and fall prey to this new/old idea every day. Cost is the driving factor in today's food economy.
So anyhoo...once upon a time I sold my second car back to the dealer for more than I paid for it 3 years
before...supply and demand.
I started shopping online here...
but then I tried a revamped supplier site ... look at the price savings from my new supplier! Same product quality or better too.
If the savings of $8 wasn't enough, I used to have to buy either $65 worth of food or glean promo codes to get free delivery. Slowly the suppliers cut my delivery to once a week, then to once a month and soon they were always late. I shop once a week, from one source and save typical 20% on every order. I can use my loyalty points but haven't bothered yet because it Is still a better deal. I even tip the driver. I'll use those loyalty points for something special!
My new go to has everything I was looking for in one shop (I was using three!) and have a bigger selection, use my loyalty points and offer low next day delivery that is always on time. The produce is fresh, not frozen, and tastes authentic. I know, I used to work in the food department at Marks and Spencer while in college. The reason that they can do this is they sold off all of their independent suppliers to streamline their online business.
I watched our logo change over the years, and even experienced a retro feel in its latest incarnation.
Products of all types have jumped on the same bandwagon. Here's a few I see every day.
remember the old format?
A picture is worth a million marketing ideas...keep the iconic bottle and logo, add the new owner's name, tell 'em a little history with a silhouette added to the logo. Tada! Marketing madness. I am now retired and fall prey to this new/old idea every day. Cost is the driving factor in today's food economy.
So anyhoo...once upon a time I sold my second car back to the dealer for more than I paid for it 3 years
before...supply and demand.
I started shopping online here...
but then I tried a revamped supplier site ... look at the price savings from my new supplier! Same product quality or better too.
If the savings of $8 wasn't enough, I used to have to buy either $65 worth of food or glean promo codes to get free delivery. Slowly the suppliers cut my delivery to once a week, then to once a month and soon they were always late. I shop once a week, from one source and save typical 20% on every order. I can use my loyalty points but haven't bothered yet because it Is still a better deal. I even tip the driver. I'll use those loyalty points for something special!
My new go to has everything I was looking for in one shop (I was using three!) and have a bigger selection, use my loyalty points and offer low next day delivery that is always on time. The produce is fresh, not frozen, and tastes authentic. I know, I used to work in the food department at Marks and Spencer while in college. The reason that they can do this is they sold off all of their independent suppliers to streamline their online business.
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